Diesel-Be Stupid Advertisement Boards

After looking at these Diesel 'Be stupid' advertisement boards, i have come to the conclusion of how clever the images actually are. Even without the Be Stupid phrase you can tell what theme it is advertising just by the stupid images within the photography. For example the woman standing on the ladder and showing her top half to the CCTV camera, which describes she has balls, but stupid has balls. I also think this is eye catching and quite humourous.