Sunday, 27 February 2011
Diesel-Be Stupid Advertisement Boards
After looking at these Diesel 'Be stupid' advertisement boards, i have come to the conclusion of how clever the images actually are. Even without the Be Stupid phrase you can tell what theme it is advertising just by the stupid images within the photography. For example the woman standing on the ladder and showing her top half to the CCTV camera, which describes she has balls, but stupid has balls. I also think this is eye catching and quite humourous.
Be Stupid
As i was searching the Diesel website this is a video clip that i came across which they describe the theme 'STUPID' :
http://www.diesel.com/be-stupid/
http://www.diesel.com/be-stupid/
Wednesday, 23 February 2011
Diesel Stupid Philosophy
Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… Thats smart.
Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.
So, BE STUPID
http://theinspirationroom.com/daily/2010/diesel-be-stupid/
Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.
So, BE STUPID
http://theinspirationroom.com/daily/2010/diesel-be-stupid/
Diesel-Be Stupid
Diesel, the international jeans brand, is launching “Be Stupid“, a campaign that encourages consumers to take risks and move beyond the smart and sensible track for life. The campaign, developed at Anomaly London, includes online, press and outdoor advertisements featuring “stupid” acts, a digital recruitment campaign for the Diesel music video/2010 catalogue, and viral activity outlining the company’s Stupid philosophy.
At recruit.diesel.com Anomaly is looking for stupid acts to include in the up and coming Diesel Stupid Music Video. Starting a band, building a tree house or an art installation? Here’s the chance to be one of the 100 creative acts from around the world starring in the music video which will double as the 2010 Diesel catalogue.
At recruit.diesel.com Anomaly is looking for stupid acts to include in the up and coming Diesel Stupid Music Video. Starting a band, building a tree house or an art installation? Here’s the chance to be one of the 100 creative acts from around the world starring in the music video which will double as the 2010 Diesel catalogue.
Diesel Heritage
Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide.
Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories.
Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors).
When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company that took chances and carved out a niche for itself in its field.
He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend following typical of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his openminded design team broad stylistic freedom, and their mission was to create an apparel line perfect for independent people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress.
From the very beginning, Diesel's design team, headed by Creative Director Wilbert Das, turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own personal tastes lead them.
The company views the world as a single, border-less macro-culture, and the Diesel staff reflects this:
a cosmopolitan team that creates an unpredictable, dynamic vitality and energy within the company.
Diesel "people" and their working methods are so unconventional, albeit productive, that they have been profiled in countless media, and have been studied by international consulting organizations and universities.
http://www.lifeinitaly.com/fashion/diesel.asp
Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories.
Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors).
When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company that took chances and carved out a niche for itself in its field.
He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend following typical of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his openminded design team broad stylistic freedom, and their mission was to create an apparel line perfect for independent people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress.
From the very beginning, Diesel's design team, headed by Creative Director Wilbert Das, turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own personal tastes lead them.
The company views the world as a single, border-less macro-culture, and the Diesel staff reflects this:
a cosmopolitan team that creates an unpredictable, dynamic vitality and energy within the company.
Diesel "people" and their working methods are so unconventional, albeit productive, that they have been profiled in countless media, and have been studied by international consulting organizations and universities.
http://www.lifeinitaly.com/fashion/diesel.asp
Personal Project Listings
- 500 Word Proposal
- 1x Sketchbook
- 1x Blog
- 1x Written Essay (200 words)
- 2x A3 Boards
Project Proposal
Project Proposal
After reading through the selected briefs i specifically chose one brief, this being the Diesel brief.
The description of the brief is to choose a band or artist and create an illustrated response inspired by two of their tracks and demonstrate my vision to a whole new world for illustration in music.
To do this i will have start researching potential bands/artists that could take this project to another level, for which i am aiming for.
After reading through the selected briefs i specifically chose one brief, this being the Diesel brief.
The description of the brief is to choose a band or artist and create an illustrated response inspired by two of their tracks and demonstrate my vision to a whole new world for illustration in music.
To do this i will have start researching potential bands/artists that could take this project to another level, for which i am aiming for.
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